Pure Beauty Awards UK 2024: Meet the winners (2024)

The winners of this year's Pure Beauty Awards 2024 were chosen from 300 products that have shaken up Britain's beauty scene and have the potential to become future icons.

From start-ups to blockbusters, this year's chosen few demonstrate the latest and greatest that the cosmetics industry has to offer.

Having announced our finalists in September, the winners were revealed at London's iconic destination, the Grosvenor House Hotel in Mayfair.

“The Pure Beauty Awards goes from strength to strength and 2024, at our beautiful new venue Grosvenor House Hotel, was surely our most glamorous event to date,” said Julia Wray, Head of Editorial for HPCi Media, the parent company of Pure Beauty and Cosmetics Business.

"Be they start-up disruptors or industry icons, this year’s winners represent the very best of beauty, shining bright as beacons of innovation, inspiration and dedication.”

“You all deserve a very hearty round of applause.”

Meet the winners of the Pure Beauty Awards 2024…

BEAUTY TOOLS

Best New Beauty Tool or Device

Gold: FABLED, Skin Therapy RED-LED Nail Lamp

Silver: BEAUTYPRO, PHOTON LED MASK

Bronze: SPOT SAVIOUR, SAVIOUR PATCHES

Highly Commended: Ziggy., Flexi Brush

BODY CARE

Best New Body Care Product

Gold: Margaret Dabbs LONDON, MIRACLE FOOT CREAM

Silver: COCOA BROWN, INSTANT BRONZE Wash Off Self Tan

Bronze: filter BY MOLLY MAE, BODY POLISH

Highly Commended: HUGGA BUBBLE, Bestie Balm

Best New Bath & Shower Product

Gold: RITUALS, THE RITUAL OF HAMMAM BODY SCRUB BAR

Silver: Maison Francis Kurkdjian, Aqua Media Cologne forte Hand and body cleansing gel

Bronze: sienna x, X MOISTURISE COLLAGEN & MELANIN BOOSTING LOTION

Highly Commended: THE RETREAT, PURIFYING Cream Oil Body Wash

Best New Nail Product

Gold: Mii, REFINE + PAMPER INTENSIVE CUTICLE CREAM

Silver: NAILBERRY, L'OXYGÉNÉ Lavender Fields

Bronze: Fabled, Gemgel The first 3-in-1 HEMA and DI-HEMA free Gel Polish Base, Builder, Color infused with Real Gemstones

Highly Commended: NAILKIND, 5 in 1: 360 Therapy

Best New Sun Care Product

Gold: Ella & Jo, HYDRATE & GLOW GRADUAL TANNING MOISTURISER

Silver: LANCASTER, SUN PERFECT Sun Illuminating Cream SPF50

Bronze: COCOA BROWN, SUNSHINE SERUM Hyaluronic Self Tan Body Serum

Highly Commended: sienna x, GRADUAL ORGANIC SELF TAN ROSE MIST

Pure Beauty Awards UK 2024: Meet the winners (1)

FRAGRANCE

Best New Fragrance

Gold: TOM FORD, VANILLA SEX EAU DE PARFUM

Silver: CAPTAIN FAWCETT, Nebula EAU DE PARFUM

Bronze: NOYZ, UNMUTE EAU DE PARFUM

Highly Commended: TED BAKER, ELODIE EAU DE TOILETTE

Best New Home Fragrance

Gold: DIPTYQUE, Le Culbuto

HAIR CARE

Best New Hair and Scalp Product

Gold: SEA+ SOLU, MOISTURE MELT HAIR MASK

Silver: LAYLA & KAYS, Hair Moisture Shampoo and Conditioner

Bronze: glow for it, HAIR GROWTH SERUM

Highly Commended: REHAB., DOSE 0 MATCHA HAIR OIL

Best New Hair Styling Product

Gold: REHAB., HAIR PERFUME

Silver: gisou, honey infused hair repair serum

Bronze: Tootilab, All Weather Styling Gel

Highly Commended: PENNY BLACK ORGANIC, THE ESSENTIAL

MAKE-UP

Best New Lip Product

Gold: VIOLETTE_FR, Bisou Balm

Silver: CARMEX, MOISTURISING LIP BALM SPF30 Tropical

Bronze: Lacura, LUMINOUS LIP OIL

Highly Commended: REVOLUTION BEAUTY, Juicy Peptide Lip Balm

Best New Eye or Brow Product

Gold: Anam COSMETICS, Biodegradable Glitter Eyeshadow

Silver: KIKO MILANO, LONG LASTING EYESHADOW STICK

Bronze: RUBY HAMMER, Mascara and Brow Duo

Highly Commended: REVOLUTION BEAUTY, The Icon Eyeshadow Palette

Best New Complexion Product

Gold: TROPIC, LIQUID RADIANCE

Silver: Milk MAKEUP, Cooling Water Jelly Tint

Bronze: Rare Beauty, Soft Pinch Luminous Powder Blush

Highly Commended: CLE, CCC CREAM

NATURAL & ORGANIC

Best New Natural Product

Gold: TROPIC, YOUTH POTION

Silver: PEAU, PRICKLY PEAR SEED OIL

Bronze: SAABUNI, ILLUMINATING SAFFRON SERUM

Highly Commended: MARY VALENTINE WILDCRAFTED SKINCARE, COOL & BALANCE FACE OIL

Pure Beauty Awards UK 2024: Meet the winners (2)

PROFESSIONAL BEAUTY

Best New Professional Beauty Product or Treatment

Gold: Hydrafacial, PEEL SENSITIVE

Silver: DIBI FACE, COLLAGE SYSTEM LAB

Bronze: [comfort zone], LUMINANT SERUM

Highly Commended: osmo, chroma prep CHELATING MIST

Best New Dermatological Treatment or Product

Gold: CELLDERMA, NEXT GENERATION GF5

SKIN CARE

Best New Moisturiser

Gold: ROSALIQUE, SOOTHING NIGHT CREAM

Silver: 21Collagen, The Cream SPF 25

Bronze: AND BEGIN, Serum-in-a-Cream

Highly Commended: AVON, ANEW SKIN RENEWAL POWER CREAM

Best New Serum

Gold: CHANEL, No. 1 DE CHANEL REVITALIZING EYE SERUM

Silver: CACI, EXOSOME GLOW SERUM

Bronze: CeraVe, Skin Renewing Vitamin C Serum

Highly Commended: Eucerin, HYALURON-FILLER

Best New Cleanser

Gold: ROSALIQUE, 3 IN 1 BALM CLEANSER

Silver: SCULPTED BY AIMEE, DuoCleanse Brighten

Bronze: TROPIC, RADIANCE CLEANSER

Highly Commended: Alma K., PORE CLEANSING FOAMING MOUSSE

Best New Face Mask or Exfoliator

Gold: LIVING NATURE, aqua gel mask

Silver: filter BY MOLLY MAE, BODY POLISH

Bronze: OPATRA LONDON, Thermal Set

Highly Commended: EDIBLE BEAUTY, Sleeping Beauty Purifying Mask

Pure Beauty Awards UK 2024: Meet the winners (3)

WELLNESS

Best New Beauty Supplement

Gold: Natural Glow, Hydration with Glycine

Silver: Kollo HEALTH, Premium Liquid MENO SUPPORT

Bronze: mibelle biochemistry, PhytoCellTec Md Nu

Highly Commended: GOLD COLLAGEN, FORTE AGELESS

Best New Wellness Product

Gold: GOLD COLLAGEN, FORTE AGELESS

Silver: Kollo HEALTH, Premium Liquid MENO SUPPORT

Bronze: REJUVENATED, Cellular Calm Complex

Highly Commended: So Divine, Je'Taime heart vibrator

OUTSTANDING INNOVATION

Best New Design and Packaging Product

Gold: OPATRA LONDON, SKINGENIE AGE DEFYING SKINCARE SET

Best New Ingredient

Gold: Oceanium, OCEAN ACTIVES C+

Silver: AAK Personal Care, LIPEX SheaLuxe TR

Bronze: Kaffe Bueno, KLEANSTANT

Highly Commended: Rahn, ILLUMISCIN GLOW

Best New Sustainable Innovation

Gold: REHAB., SHAMPOO SHEETS

Silver: Croda Beauty, Ameyezing 4.0

Bronze: KinKind, Give me STRENGTH! RICE PROTEIN SHAMPOO BAR

Highly Commended: Anam COSMETICS, Biodegradable Glitter Eyeshadow

Retailer Of The Year

Gold: Boots UK

Silver: THIS IS BEAUTY

Bronze: SEPHORA

Highly Commended: LOOKFANTASTIC

Best New Beauty Brand

Gold: SEABODY

Silver: FABLED GEMGEL

Bronze: MODERN BOTANY

Highly Commended: Anam COSMETICS

  • Companies:
  • HPCi Media a Claverley Group company

See more

Pure Beauty Awards UK 2024: Meet the winners (2024)
Top Articles
Latest Posts
Recommended Articles
Article information

Author: Horacio Brakus JD

Last Updated:

Views: 6444

Rating: 4 / 5 (71 voted)

Reviews: 86% of readers found this page helpful

Author information

Name: Horacio Brakus JD

Birthday: 1999-08-21

Address: Apt. 524 43384 Minnie Prairie, South Edda, MA 62804

Phone: +5931039998219

Job: Sales Strategist

Hobby: Sculling, Kitesurfing, Orienteering, Painting, Computer programming, Creative writing, Scuba diving

Introduction: My name is Horacio Brakus JD, I am a lively, splendid, jolly, vivacious, vast, cheerful, agreeable person who loves writing and wants to share my knowledge and understanding with you.